Simple Media NetworkSimple Media NetworkPartner Program
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Simple Media Network Partner Program

Buy life-insurance leads directly from the publisher generating them.

ParentSimple generates the consumer demand. Simple Media Network partners with life agencies and IMOs to deliver qualified family-protection prospects on your criteria. Choose your states. Set your daily volume. Pay a fixed cost per lead.

Choose your statesSet your daily volumeFixed cost per lead
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For life agencies and IMOs with producing agents.

Your statesMarkets you serve
Your criteriaWhat reps can work
Your capDaily volume
The problem you already know

Stop buying blind.

If you're already buying life-insurance leads, you can see the CPL. What you often can't see is everything that matters.

WhoWho actually generated the consumer.
WhatWhat they saw before they submitted.
How manyHow many layers the lead passed through.
ControlWhether the source can change qualification when you need it.
Where it comes from

We generate the demand ourselves.

Consumers enter through ParentSimple, our owned family and parenting property. We control the acquisition experience end to end so your agents work closer to the source — not an aged file resold across three IMOs.

AdConsumer experienceQualificationDelivery
The funnel

The experience a consumer actually walks through.

ParentSimple Life Insurance landing
01LandingA family-protection explainer on a property we own — not an ad.
ParentSimple Life Insurance qualification step
02QualifySelf-reported age, coverage need, health, and dependents.
ParentSimple Life Insurance delivery step
03DeliveryFamilies handed to your agents while intent is fresh.

Live captures from the ParentSimple funnel. Hover a screen to bring it forward.

The program

Family life-insurance consumer leads.

Built for life agencies and IMOs with producing agents who need steady, workable family-protection flow.

Qualification may include
  • Age band
  • Coverage need / face amount
  • Self-reported health tier
  • Tobacco use
  • Product interest (term / whole / IUL / final expense)
  • Dependents in household
  • State
  • Contact information
  • Consent
You control
StatesChoose the markets you serve.
CriteriaDefine what your team can actually work.
Daily volumeStart at a manageable cap.
SpendPre-funded balance with controlled delivery.
The commercial model

We fund the acquisition. You pay for leads.

No agencyYou don't hire us to manage anything.
No ad budget to manageWe take the media risk.
No monthly retainerYou pay the agreed CPL for the agreed lead product.
The right question

A better question than “what’s the cheapest lead?”

The cheapest lead is expensive if your reps can't reach or enroll it. What matters is whether the channel works against your sales economics — which is why we start controlled.

1Define the buyerStates, life-insurance criteria, delivery, capacity.
2Fund the accountStart with a prepaid allocation.
3Launch at a capEnough volume to measure without flooding the floor.
4Scale what worksIf your economics hold, increase the allocation.
Why it works

The chain that produces the outcome.

We own ParentSimple → we control age, coverage, health, and product qualification → your agents work families that match what they actually write. The outcome: higher placed-policy rate per agent, less wasted quoting time, better persistency.

Life agencies keep agents productive only with steady, workable prospects — vendor life leads are aged, oversold, and often the wrong demographic. Working direct with the property that generated the consumer removes that friction: agents stay in front of qualified families and placement holds.

Fit

Built for teams that can actually work the leads.

Designed for operators with:

  • Producing agents on a family life-insurance line
  • Consistent daily-volume capacity
  • Fast speed-to-lead intake
  • Defined placement / persistency economics
  • Existing lead-acquisition activity
See if there’s availability
The source

Where the demand comes from — ParentSimple.

ParentSimple is an owned SMN property for parents and young families navigating decisions around household protection, savings, and the practical parts of family life. Rather than acquiring third-party lists, we generate demand through the property itself — giving partners a direct relationship with the source of the consumer.

ParentSimpleParenting, family, and household decisions
ParentSimple → Qualification → Your agents
Request current availability

Your criteria. Your markets. Your volume.

A short qualifier — organization, capacity, states, contact. Takes about a minute. We'll reply within one business day with current life-insurance availability.

Check partner availabilityA few quick steps · about a minute

Insurance advertising, state DOI, and TCPA compliance apply; consent captured. Exclusive vs shared available per program.