Simple Media NetworkSimple Media NetworkPartner Program
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Simple Media Network Partner Program

Buy mortgage and home-equity leads directly from the publisher generating them.

RateRoots generates the consumer demand. Simple Media Network partners with lenders to deliver qualified homeowner prospects on your criteria. Choose your states. Set your daily volume. Pay a fixed cost per lead.

Choose your statesSet your daily volumeFixed cost per lead
Check availability

For licensed lenders with active loan officers.

Your statesMarkets you serve
Your criteriaWhat reps can work
Your capDaily volume
The problem you already know

Stop buying blind.

If you're already buying mortgage or home-equity leads, you can see the CPL. What you often can't see is everything that matters.

WhoWho actually generated the consumer.
WhatWhat they saw before they submitted.
How manyHow many layers the lead passed through.
ControlWhether the source can change qualification when you need it.
Where it comes from

We generate the demand ourselves.

Consumers enter through RateRoots, our owned mortgage and home-equity property. We control the acquisition experience end to end so your LOs work closer to the source — not a shared file dialed by five other lenders.

AdConsumer experienceQualificationDelivery
The funnel

The experience a consumer actually walks through.

RateRoots Home Equity landing
01LandingA home-equity explainer on a property we own — not an ad.
RateRoots Home Equity qualification step
02QualifySelf-reported loan purpose, equity, and credit band.
RateRoots Home Equity delivery step
03DeliveryBorrowers handed to your loan officers while intent is fresh.

Live captures from the RateRoots funnel. Hover a screen to bring it forward.

The program

Homeowner mortgage & home-equity leads.

Built for lenders with an active loan-officer floor who need predictable, compliant borrower flow.

Qualification may include
  • Loan purpose (purchase / refinance / HELOC / cash-out)
  • Estimated loan amount
  • Estimated equity
  • Self-reported credit band
  • Property state
  • Contact information
  • Consent
  • Additional buyer criteria
You control
StatesChoose the markets you serve.
CriteriaDefine what your team can actually work.
Daily volumeStart at a manageable cap.
SpendPre-funded balance with controlled delivery.
The commercial model

We fund the acquisition. You pay for leads.

No agencyYou don't hire us to manage anything.
No ad budget to manageWe take the media risk.
No monthly retainerYou pay the agreed CPL for the agreed lead product.
The right question

A better question than “what’s the cheapest lead?”

The cheapest lead is expensive if your reps can't reach or enroll it. What matters is whether the channel works against your sales economics — which is why we start controlled.

1Define the buyerStates, mortgage criteria, delivery, capacity.
2Fund the accountStart with a prepaid allocation.
3Launch at a capEnough volume to measure without flooding the floor.
4Scale what worksIf your economics hold, increase the allocation.
Why it works

The chain that produces the outcome.

We own RateRoots → we control equity, credit, geography, and purpose qualification → your LOs work borrowers that fit your products and overlays. The outcome: higher app-to-fund rate per LO, less time on files that can't close.

Lenders need predictable, compliant borrower flow — vendor leads are aged, shared, and opaque about credit and equity. Working direct with the property that generated the consumer removes that friction: LOs stop dialing dead files and pull-through holds against your cost per funded loan.

Fit

Built for teams that can actually work the leads.

Designed for operators with:

  • Active loan-officer floor
  • Defined credit / equity overlays
  • Fast speed-to-lead intake
  • Known cost per funded loan
  • Existing lead-acquisition activity
See if there’s availability
The source

Where the demand comes from — RateRoots.

RateRoots is an owned SMN property for homeowners exploring mortgage, refinance, HELOC, and cash-out decisions. Rather than acquiring third-party lists, we generate demand through the property itself — giving lenders a direct relationship with the acquisition source.

RateRootsMortgage, refinance, HELOC, and cash-out
RateRoots → Qualification → Your loan officers
Request current availability

Your criteria. Your markets. Your volume.

A short qualifier — lender type, capacity, states, contact. Takes about a minute. We'll reply within one business day with current mortgage & home-equity availability.

Check partner availabilityA few quick steps · about a minute

Mortgage advertising, state licensing, and TCPA compliance apply; consent captured.